Introduction to the Google Ad Auction

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Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

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10 Responses to “Introduction to the Google Ad Auction”

  1. MrVIDEOPUSH says:

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    i belive every seo marketer should see it. but i am not sure they are intrested

  2. sheiwahtan says:

    Caffeinated Content

    This is an excellent video, it does help to explain quality score too!

  3. nawixi says:

    Create a video blog…instantly.

    ho not only writtes amazing boooks for students, he is really good at game theory, this system gives an incentive to bid high and have relevant content, just brilliant from the economics point of view

  4. OKREDHOT says:

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    thanks for your book “intermediate microeconomics”, as student in management, it helped me a lot for my studies.

  5. carrefour340 says:

    Create a video blog

    Dommage ne ne comprends bien l’anglais , regardez le concept victory telecom sur ma vidéo

  6. MarcusThe411 says:

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    Great Video,

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